Directions Deep Purple Semi-permanent hair colour
One of the newest and most intense colours in our collection, Deep Purple is here to enchant with its dreamy purple hues.
For the most crowd-pleasing results, use with bleached hair or add harmonic tones of dark purple to light-to-medium natural shades.
A twist on tulip: this darker colour gives hair a rich, wine-like shine. With deep shades of purple and red, it’s perfect for those who want coverage on almost any base.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.
Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
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Each tub contains 100ml semi-permanent hair colour
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100% vegan friendly and cruelty-free
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All Directions colours are inter-mixable to create a new shade
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Each box contains 4 x 100ml tubs
Each tub contains 100ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials – use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.
| Brand |
Directions |
|---|---|
| Color |
Purples |
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