Directions Plum Semi-permanent hair colour
Recommended as part of a balanced collection… giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds. Perfect for breaking the mould with bold alternative styles, Plum brings hair a delicious medley of natural reds and purples with subtle dark blue undertones.
For the most vivid results, we recommend applying to bleached hair to bring out all its juicy colour.. Image of swatch is a simulation of the colour on a level 10.
For happy, healthy, Soft, silky hair that never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.
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Each tub contains 88ml semi-permanent hair colour
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100% vegan friendly and cruelty-free
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All Directions colours are inter-mixable to create a new shade
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Each box contains 4 x 88ml tubs
Each tub contains 88ml semi-permanent hair colour and has a 49mm tub opening for easy application with a tint brush.
Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.
Product warnings
- Do NOT dye eyelashes or eyebrows.
- If product comes in contact with the eyes, rinse immediately with clean water.
- Colours can sometimes stain certain surfaces & materials – use with care.
- Directions doesn’t have a specific longevity on the hair.
- Do not mix Directions with Peroxide.
- To achieve lighter shades than your current colour we recommend to seek professional advice.
- Shades may vary at manufacturer’s discretion.
| Brand |
Directions |
|---|---|
| Color |
Purples |
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