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Directions Violet Semi-permanent hair colour

An intense purple and red undertone, Violet is a top pick for those looking for hair colour that’s as wild as their imagination.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application.

  • Each tub contains 88ml semi-permanent hair colour

  • 100% vegan friendly and cruelty-free

  • All Directions colours are inter-mixable to create a new shade

  • Each box contains 4 x 88ml tubs